These are 4 designs that we created for one of our production companies. We decided to go with the image of the wolf as it is something that you can associate with the genre of Horror and Thriller. However it is not obvious that it is exclusively involved with Horror, which is good as it could be used for other film genres. We wanted to keep the colour scheme to a minimum on all of our ideas. 3/4 of our designs incorporate the moon. We chose this because in Horror films, a lot of the time they take place in the night time. The wolf came from the idea of an animal which can be associated with Horror or fear and it is also linked to a full moon.
Idea 1 and 4 are the most popular within our target population. This may be down to the use of colour instead of a monochrome colour scheme.
Idea 1 includes both moon and wolf. The colours black and yellow are used. We decided to use the colour yellow as it allows the image of the wolf stand out more than if it was white or grey. Also in films, when there is a werewolf, there is usually a yellow full moon.
Idea 4 is the one design that doesn't include the moon, we wanted to show the wolf in a more aggressive way but not too obvious. We decided to go with the red and background as red connotes fear and danger and can be associated with blood. The wolf in this design is a less realistic drawing but more of a sharp, edgy drawing.
We decided to create a production company logo that is relatively unrelated and not specific to our film (however linked through genre) as we wanted to show that we could create more content from using this design and it wouldn't limit us.
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